Paola Colombo, General Manager Adtech & Business Development Publitalia ’80 has stated that “the benefits stemming from the operation are meant to enhance cross-medial synergies involving our addressable media”. Box office data suspended This category only includes cookies that ensures basic functionalities and security features of the website. Canale5 – Grande Fratello Vip 586.200, MIA|Mercato Internazionale Audiovisivo | C/O ANICA | V.le Regina Margherita, 286 00198 Rome +39 06 4425961 info@miamarket.it   —   Privacy Policy. "Publitalia '80 ’ MEDIAMOND SPA e Beintoo hanno già sviluppato un nuovo modello di attribuzione cross-device che consente di misurare l’efficacia... Consigliato da Giulia Cocci Ciao! The aim is to strengthen L’impatto di San Valentino su Cinema, Ristoranti e Centri Benessere. These cookies do not store any personal information. We'll assume you're ok with this, but you can opt-out if you wish. About Publitalia 80 SpA Publitalia 80 S.P.A. provides advertising services. Our users will receive messages increasingly linked to their interests and passions, and towards our advertisers, who will be able to maximize their advertising investments, communicating only with their target audiences”, adds Paola Colombo, General Manager Adtech & Business Development Publitalia ’80. Publitalia ’80 buys Beintoo, a data driven specialised Italian company. “Romulus” (MIA GREENLit 2020) and “My Brilliant Friend” (MIA GREENLit 2018) among the titles of Italy on Screen Today 2020, Social TV: the top 15 Italian media according to Sensemakers, The 2021 edition of MipTv will be “full digital”. synopsis: Publitalia ’80, an Italian advertising agency, has acquired Beintoo, an Italian mobile data company operating in the digital advertising and data driven marketing field. Rai1 – Ballando con le stelle 713.600 Canale 5 – Daydreamer – Le Ali del Sogno 10.1% 3. Extinguen 100% de los incendios de Ensenada y Tecate en Baja California. Canale 5 – Harry Potter and the Deathly Hallows: Part 1 (10.1%) Rai1 – Natale in Casa Cupiello (23.9%) Search Crunchbase. The Mediaset Group operates through two fully-owned advertising sales agencies in Italy: Publitalia '80, the exclusive sales agency for the free-to-air Mediaset networks; and Digitalia '08, which handles advertising sales for the pay TV platform (until 31 May 2019) and Premium channels viewable on the Sky platform. Besides, it will make available innovative technologies and proprietary platforms for location intelligence analysis and omnichannel measurements. There are also benefits for Beintoo, which will have wider access to first-party data (navigation and behavioural information) with the opportunity to distribute location intelligence products on a larger scale, as well as support the strategies of the Mediaset Group in its international growth. All Right Reserved. €17M: Jul 4, 2019: Tamburi Investment Partners . int. But opting out of some of these cookies may have an effect on your browsing experience. GRUPPO MEDIASET CONTINUES INVESTING IN TECHNOLOGY AND INNOVATION: PUBLITALIA ’80 ACQUIRES BEINTOO. Mediaset S.p.A., also known as Gruppo Mediaset in Italian, is an Italian-based mass media company which is the largest commercial broadcaster in the country. Publitalia ’80 buys Beintoo, a data driven specialised Italian company. Add this topic to your myFT Digest for news straight to your inbox. Beintoo | 10,069 followers on LinkedIn. Add to myFT Digest. The two companies will work side by side, maintaining an independent market presence and supporting the media company’s advertising concessionary with complementary services and products. Beintoo uses a proprietary SDK that enables them to gather valuable customer insights … Publitalia’s entry as an industrial partner allows us to implement a longer-term strategic plan on the collection and analysis of behavioural data and the consolidation of the location intelligence platform. +39 02-2102.1 Cap. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. This website uses cookies to improve your experience while you navigate through the website. 31 Marzo 2020. 3. Post-IPO Equity - S.E.S.A. Following the acquisition of Beintoo by Publitalia ’80, the two companies will work together while still remaining independent on the market. This website or third-party tools used by this we use cookies necessary for the operation and useful to the purposes outlined in the cookie policy. Canale5 – Grande Fratello Vip 657.600 Publitalia ’80 has acquired Beintoo, one of the most advanced Italian data-driven companies, intending to strengthen its adtech strategy. The aim is to enhance the adtech strategy and the all addressable offer of Mediaset’s dealership. Other operations include include advertising firms Publitalia '80 and Digitalia, and Italian film studio Medusa. Acquired by . Beintoo misura l’impatto di San The agreement, which provides for the presence of management in the shareholding structure, represents greater scalability of our offer and will accompany us in a plan of internationalization. “The benefits of the operation are intended to strengthen the cross-media synergies that already involve our addressable media. Publitalia'80 spa Given the COVID-19 pandemic, call ahead to verify hours, and remember to practice social distancing See what your friends are saying about Publitalia'80 spa. Business Through Mobile | Beintoo is a mobile data company powering a new generation of relevant mobile advertising for brands and publishers. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Paola Colombo, General Manager Adtech & Business Development Publitalia ’80 ha commentato che “i benefici dell’operazione sono destinati a rafforzare le sinergie cross-mediali che già coinvolgono i nostri mezzi addressable”. Spa . Box Office – di ieri. Milan, March 31st, 2020 – The Mediaset Group continues to invest in technology and innovation, looking to the future. As a Sales Manager, thanks to a good knowledge of the digital advertising market and your network of knowledge and contacts within the media centers, you will have full responsibility for the profit and loss account of … Publitalia '80 S.p.A.Società per Azioni - Società con unico socio SEDE LEGALE Via Paleocapa, 3 - 20121 Milano SEDE CENTRALE AMMINISTRATIVA Palazzo Cellini - Milano 2 - 20090 Segrate - tel. Publitalia 80 SpA Add to myFT. € 52.000.000 - C.F. Publitalia ’80 . The aim is to enhance the adtech strategy and the all addressable offer of Mediaset’s dealership. Beintoo is an exciting company and this transaction demonstrate our commitment to invest in … It is mandatory to procure user consent prior to running these cookies on your website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. Transaction Name . Publitalia ’80 acquisisce Beintoo. Roberta ha indicato 5 esperienze lavorative sul suo profilo. vers. I mean TVs connected through Publitalia’s ADD+ formats, the Mediamond digital network, the Digital Out of Home network and digital radio with Max  (Mediamond Audio Exchange). The deal created a win-win situation for both firms: Publitalia ’80 was able to benefit from Beintoo’s proven know-how in the collection and the processing of data, also employing its innovative technologies and proprietary assets, while Beintoo gained access to a larger database, managing to deliver location intelligence services on a larger scale and to support the international growth strategy … Beintoo General Information Description. Beintoo will thus be at Mediaset’s side during the company’s international growth. Phone numbers:Contact Center: (+39) 02 97687959Sales Dept: (+39) 02 58437112. The two companies will maintain an independent presence in the market. Advanced. Italia 1 – Le Iene Show (9.3%), 1. The agreement also completes the concessionary’s omnichannel approach, thanks to Beintoo’s planning and allocation tools. Fonte: www.cinetel.it, 1. Beintoo is creating an ecosystem for advertisers and publishers to power a new generation of relevant mobile advertising. “We are excited about this new project. Necessary cookies are absolutely essential for the website to function properly. Ascolti TV – Prime TIme. Announced Date Mar 30, 2020; Guarda il profilo completo su LinkedIn e scopri i collegamenti di Roberta e le offerte di lavoro presso aziende simili. In particular, Beintoo will contribute to Publitalia ’80’s strategies with its proven know-how in collecting, managing and processing data in full compliance with Italian and European regulations and consumer protection. Soc. Visualizza il profilo di Roberta Elefante su LinkedIn, la più grande comunità professionale al mondo. The collaboration with Beintoo will allow us to have at our disposal advanced tools to identify the best strategies for our campaigns and to be even more effective and efficient towards our users. Following the acquisition of Beintoo by Publitalia ’80, the two companies will work together while still remaining independent on the market. Add to myFT Digest Wednesday, 30 June, 2010. “Publitalia ’80 strongly believes in innovation and continues in this direction to offer new advertising and marketing solutions to brands that turn to the Mediaset Group for their communication. Tag: Publitalia ’80 . Tenet € 137.280 3. The new mutants € 32.980. World. 1. We also use third-party cookies that help us analyze and understand how you use this website. Rai1 – Nations League Paesi Bassi – Olanda 25.98% 2. Developer of loyalty programs designed to conceive and execute, efficient and effective mobile advertising campaigns. 3. For the benefit of our clients and the marketing and advertising industry,” says Andrea Campana, CEO Beintoo. Publitalia 80 SpA Publitalia 80 S.P.A. provides advertising services. This website uses cookies to improve your experience. 2. Outside Italy, Mediaset owns a controlling interest in Spanish broadcaster Mediaset España , and it has a 33% stake in TV production company Endemol . “Publitalia ’80 strongly believes in innovation and continues in this direction to offer new advertising and marketing solutions to brands that turn to the Mediaset Group for their communication. Secondary Market - Bending Spoons ... Publitalia ’80 . In Italy the Mediaset Group manages all the advertising activities supported by an advertising sales company, Publitalia '80 SpA, and two wholly-owned subsidiaries, Digitalia '08 Srl and Publieurope Ltd. Publitalia is leader in Europe for advertising earns. Beintoo will offer its know how on the gathering and processing data in respect of Italian and European norms. The partnership with Beintoo is a further confirmation of our strategy, even … Publitalia ’80 helps their clients to reach to 58% of the Italian population through 18 TV channels and networks. 31 March Beintoo sold to Publitalia ’80 (Mediaset Group) Innogest Capital is pleased to share the announcement of the sale of Beintoo to Publitalia ’80, part of Mediaset Group. Beintoo is looking for a Sales Manager to join the sales team in Milan. ... Beintoo was acquired by Publitalia ’80 on Mar 30, 2020. The partnership with Beintoo is a further confirmation of our strategy, even in a sensitive moment like the one we are going through. target: Beintoo Inc Beintoo is an Italian mobile data company operating in the digital advertising and data driven marketing field. The operation will contribute to the construction of the addressable offer of all the Mediaset Group advertising concessionaries with the strategic objective of accompanying the consumer through all the touchpoints of the customer journey. 1. 2. At the same time, Beintoo will have a wider access to behavioural data of users. P.IVA/CF 07295690965 - REA 1949117 - © Beintoo. Beintoo acquired by Publitalia ’80 . The acquisition of this new partnership allows us to be even stronger and add value to our integrated offer, including new platforms, data and technologies that will allow our advertisers to communicate with their consumers in an increasingly effective way,” comments Stefano Sala, CEO of Publitalia ’80. After 2 € 272.279 2. Fonte: www.cinetel.it. The aim is to strengthen the addressable offer of the advertising sales-house, thanks to the planning and allocation tools of the Italian data-driven company. As a consequence, Beintoo will also access a wider market for the distribution of its location intelligence products.

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